Something that I have been interested in for a while is personalisation in marketing, i.e the ability to target your marketing message on a 1:1 basis. This is something that I have written about in the past and shown some great examples of what could be achieved. Today Google took that to a whole new level.
AdWords, the Google programme that allows you to put your advert on Google search results, is ten years old today and Google wanted to find a way to say thank-you and so they have sent everyone who has used the service a link to a video. But it is not any old video it is a video that has been personalised with the domain name of the customer, 2ls.com in our case and it is pretty impressive.
I was impressed when people were doing this on printed material but to do it all within a video is just amazing. You can see the full video at the following link…