So the above advert for Marmite is currently causing much angst in the UK at present as protesters have been complaining to the ASA that the advert trivialises the work of animal rights campaigners.
The job of an advertising campaign is to get coverage and with a product that is already marketed as something that you either love or hate this news must be manna from heaven for both Marmite and whichever agency executed the campaign.
I for one hate Marmite but love the campaign feeling that it represents what the brand stands for well in a light hearted way that most Britons will appreciate.